The King Me campaign launched to reinvigorate the core of King's Hawaiian consumers. The campaign showcased the versatility of the product family, and the range of recipes possible. This was done in print, a micro-site, and banner ads.

Role in project: Concept to completion.

Wonka launched a new premium ice cream line in test markets, and with that the "Flip for super premium Wonka ice cream" outdoor campaign was born. The campaign plastered the outdoor world in the city of San Francisco during the hot days of Summer.

Role in project: Concept to completion.

TurboTax wanted to convey they are for the little guy, and understand the importance of hard work. With that tasked, the Paycheck campaign was born. Showcasing people with their hard-earned paycheck, and giving a glimpse into what it means to them to earn it.

Role in project: Art direction and execution

Dole launched a new product, and a new category with Dole Smoothie Shakers. This campaign entertained with a throw back to "Shake your smoothie" having some fun and educating the consumer on how the product works. The campaign included TV, a mobile site using the iPhone accelerometer, print campaign, and banner ads.

Role in project: Concept to completion.

Taco Bell fans are everywhere, and with that Taco Bell needs to be everywhere. The mobile app suite engages fans to keep the conversation going and get rewarded at the same time. From "Mas Skill"s videos that users can upload their own, to challenges, scavenger hunts, and check ins.

Role in project: Concept to completion.

The City of San Diego wanted to re-brand and have a fully encompassing site, where travelers can have custom tailored experiences and trip planning features in a one stop shop. A mobile version and apps to compliment the experience were included.

Role in project: Concept to presentation.

Whiskas re-branded with the I ❤ My Cat campaign, creating a movement for cat people to come out of the closets and be proud of their small furry counterparts. This campaign helped achieve just that. A website that has predominately user generated content, allowing cat lovers to show of their pets, shop for chic items, and watch all the cat videos they can handle. An app to locate products, and fun wild postings to seed the entire movement.

Role in project: Concept to presentation

Energizer needed to broaden their target audience. Advanced Lithium batteries set their eyes on small high tech electronics. This site played fun, entertained, and showed off some of those techy games and uses. The campaign included print, and banner ads.

Role in project: Concept to completion.

Pur water filters set out to educate consumers on the dangers of ground pollutants. The concept was born to send out ground crews into towns that have high levels of toxins in water supplies. Pur would give out water filters to the community, and educate on the health dangers of water pollution.

Role in project: Concept to completion.

Shutterfly wanted to show the beauty of their photo books, and the amazing people behind them. The campaign showcased real people and their stories. Showing snapshots of lives in "an open book" and the folks "behind the camera."

Role in project: Concept to completion.

Once vacation and travel season arrives, the need to capture and share those memories start to percolate. The Shutterfly "Picture perfect summer" site was born. No matter what the vacation, family activities, photo tips, and travel suggestions along with UGC content kept consumers coming back the length of the sweepstakes.

Role in project: Concept to completion.